SAP wanted to showcase their thought-leadership and research in a user-friendly way. So, we created SAP Insights, a modern website and channel strategy designed with UI and UX top-of-mind.

We used simple layouts and deliberate pops of color to position the website as an editorial source, and connect it to the SAP Masterbrand. We organized content into easy-to-navigate categories, creating an intuitive and highly personalized UX & UI experience. Working with developers at Impsyde, SAP Insights quickly came to life, becoming an active and immersive experience for readers to learn, discover and grow.

The impact? More visits, longer time spent on-site, more social media interaction, and, crucially, more subscribers.

UX and UI Design / Style Guide / Art Direction / Design System + Templates / Social Media / Site Audit