Campaign elements included organic social, paid media, and email as well as hero asset like blogs, reports, infographics and videos.
We helped SAP market digital transformation solutions directly to C-level leaders. Three different campaign streams for three important software product lines — talent management, cloud migration and enterprise resource planning — were produced simultaneously and against end-of-year deadlines. Because the majority of these assets also required the development of text before any design could begin, deep dive reviews were held on the initial pieces to capture client feedback early and limit future rework on remaining pieces. We also developed detailed timelines and established regular communication with all relevant client parties involved. The result was an avalanche of new marketing content for SAP, including emails and social posts with crisp, clear text and imagery and new and engaging Integrated Demand Programs (IDP) content such as blogs, infographics, landing and website pages, videos and more. This left SAP ready to begin a new year with a significant amount of growth-focused marketing material.
Online Marketing Campaign Strategy / Style Guide / Art Direction / Design System + Templates / Brand Messaging / Motion Graphics + Video / Social Media Design
