We developed a unifying visual language to connect eight documentaries with their own unique branding.

https://vimeo.com/846317629?share=copy
Eight documentaries by award-winning filmmakers.

Our Work

Content

BCG Employer Brand Campaign

Helping a client move their brand "Beyond." as they attract the best and brightest talent.
Content Digital

SAP HXM IDP Campaign

A campaign that provided digital transformation solutions directly to C-level leaders.
Brand Content

Bludigo Identity

A bold brand identity that left the viewer in no doubt of Bludigo’s key attribute – its striking color and contrast.

Roads to Regeneration is a compilation of eight inspirational documentaries. Produced by Hot Docs and presented by SAP, each short film showcases innovative ideas from everyday people. They feature individuals who seek to make life more sustainable, equitable, and hopeful for everyone—one change or idea at a time.

The documentaries are unrelated topics created by different filmmakers from around the world. So, the challenge was to create a brand that could connect the films and amplify their storytelling power.

Our work included a logotype for Roads to Regeneration that is simple enough to work with eight unique brands while having a distinct personality. We also developed a “road” graphic for motion and still applications. The stylized line treatment interacts with film clips in an intro used at the start of each film and is a dynamic element on each film’s poster. In addition to the video and posters, we also developed a microsite to explain and promote the initiative.

Brand Design / Motion Graphics + Video / Website Design / Poster Design / Style Guide