We created an intuitive user experience, that allows pet parents to sort by cancer type.

Information about life saving treatments at the tip of your fingers.

Pet Cancer Society (Founded by ImpriMed) is a community website dedicated to pets and their parents. The client team came to us with incomplete wireframes – tasking us with the design and launch of a new community-focused website – and building an online community.

We overhauled the existing website – stripping away what wasn’t working, while building upon what was. Our strategy work re-focused the brand, positioning Pet Cancer Society as a trusted resource, and place for people to learn and connect. To showcase that, we focused on story-telling to build an emotional bond with readers, and encourage interaction and engagement. The new look and feel created an air of authority, compassion, and optimism.

The result? A warm and welcoming place for a new – rapidly growing – online community to share insights and experiences from every stage of the pet cancer journey.

Art Direction / Band Messaging / Motion Graphics + Video / UX & UI Design / Social Media / Visual Design / Site Audit