Pet Cancer Society (Founded by ImpriMed) is a community website dedicated to pets and their parents. The client team came to us with incomplete wireframes – tasking us with the design and launch of a new community-focused website – and building an online community.
We overhauled the existing website – stripping away what wasn’t working, while building upon what was. Our strategy work re-focused the brand, positioning Pet Cancer Society as a trusted resource, and place for people to learn and connect. To showcase that, we focused on story-telling to build an emotional bond with readers, and encourage interaction and engagement. The new look and feel created an air of authority, compassion, and optimism.
The result? A warm and welcoming place for a new – rapidly growing – online community to share insights and experiences from every stage of the pet cancer journey.
Art Direction / Band Messaging / Motion Graphics + Video / UX & UI Design / Social Media / Visual Design / Site Audit