The educational publishers, Pearson, came to us with a challenge: to create a launch campaign for the company’s new ecommerce site – and help students understand its value. We saw an opportunity to connect with people more deeply, by focusing beyond just improved functionality on what the website would really do: empower life-changing learning.
Our campaign encouraged people to realize their potential and explore new dimensions of themselves. We created targeted messages for people at different moments on their learning journey, from existing students, to professionals looking to up-skill, and new learners from any walk of life. The digital campaign’s identity evolved elements from the Pearson Masterbrand to create a distinctive look and feel – as layered and multidimensional as the students themselves.
Working alongside the internal product and design team, the launch campaign was ideated, designed and executed within 3 months, driving engagement and interest – and celebrating Pearson’s mission to help people progress through learning.
Campaign Strategy and Ideation / Digital Campaign / Style Guide / Art Direction / Design System + Templates / Brand Messaging / Motion Graphics + Video / Social Media Design