SAP needed to market its digital transformation solutions directly to C-level leaders, across three distinct product lines simultaneously: talent management, cloud migration, and enterprise resource planning. Each required its own campaign stream. All of them had to ship before the end of the year.

The challenge wasn't just volume. Most assets required copy before design could begin, which meant the writing and creative had to move together without losing momentum. We structured the engagement accordingly, building detailed timelines, establishing regular communication across all client stakeholders, and running deep-dive reviews on early pieces to capture feedback before it could compound into rework down the line.

Our copy and design teams worked as one, developing targeted messaging and audience-driven imagery for each product line. Campaign elements spanned organic social, paid media, and email, alongside hero assets including blogs, infographics, landing pages, and video. The result was a cohesive body of marketing content across three campaign streams, built to reach the right leaders with the right message, and ready to work from day one.

Our copy and design teams worked seamlessly to create targeted messages and audience inspired imagery.

Campaign elements included organic social, paid media, and email as well as hero asset like blogs, reports, infographics and videos.