The Colgate-Palmolive Leadership Forum is an annual global gathering designed to align company leaders around purpose, values, and strategic direction. The 2025 Forum was a milestone moment—debuting the company’s refreshed logo and new “Make More Smiles” tagline, while bringing together leaders, partners, and inspirational speakers to shape a shared vision for the future.

Partnering closely with Prophet and a network of collaborators, we led the experiential design for the entire event. Our role included defining the event’s visual world—developing a complete look and feel and a scalable design system that extended across every touchpoint. We created concepts for interactive experiences and guest-connection opportunities, managed creative workflows between teams, and kept a fast-moving, multi-partner process aligned from start to finish.

Our work spanned both digital and physical environments. Physically, we delivered installations, dimensional displays, printed materials, signage, swag, and giveaways—sourcing vendors and overseeing production to ensure quality and consistency.

On the digital side, we designed the event microsite, mobile app, and provided irection for motion elements. The design system also carried through to five days of on-screen presentations, creating a cohesive experience from keynote to breakout.

The result was an immersive, unified forum that reinforced Colgate’s purpose, celebrated its refreshed brand, and equipped leaders with clarity, inspiration, and momentum for the year ahead.