SAP produces significant thought leadership and original research. The challenge was making it accessible. Without a dedicated platform, that content was getting lost in the broader SAP ecosystem, and the audiences who needed it most weren't finding it.

We designed SAP Insights to feel like an editorial destination, not a corporate content hub. Clean layouts and deliberate pops of color gave the site a distinct identity while keeping it visually connected to the SAP Masterbrand. That distinction mattered: readers needed to feel they were entering a space built for them, not a marketing channel built for SAP. Content was organized into intuitive categories that made discovery feel natural, giving readers a personalized path through complex material and a reason to keep exploring.

Working with developers at Impsyde, the platform launched as an active, immersive reading environment. Readers came, stayed longer, shared more, and subscribed in greater numbers. The metrics confirmed what the design had set out to do: make SAP's best thinking impossible to scroll past.