Noa Grayevsky is known for dynamic work across two demanding worlds: the music industry and high-end fashion. The range is part of what makes her distinctive. But her existing site wasn't doing that range justice, and it wasn't positioning her for the campaign-driven assignments she was after.

The brief was clear: build something as cool as Noa. That meant making editorial and creative directors feel the potential in a partnership the moment they landed on the page.

We started with her archive, curating across music and fashion rather than separating them, to show the through line in her work rather than its categories. The design uses a cinematic layout to juxtapose different works for maximum dramatic effect. Animated GIFs and personalized filters gave the site a look and feel that was distinctly hers. The result was a portfolio that doesn't just document Noa's work. It makes a case for what she could do next.