Lipiodol is an iodized oil contrast agent used in interventional radiology procedures including HCC imaging, lymphangiography, and hysterosalpingography. Despite its clinical breadth, Guerbet lacked a dedicated US digital presence for the product. Healthcare professionals looking for procedural support, reimbursement guidance, or clinical data had nowhere to go.

We designed and built lipiodol.com as a resource-first HCP destination. The site is organized around the ways physicians actually need support: indication-specific clinical information, reimbursement guidance, an expert network for peer consultation, and an education hub connecting users to CE programs and upcoming opportunities. A durable content library gave Guerbet a home for webinars, case reports, and clinical data as those assets developed over time. Every page connects to a contact form, keeping the focus on access and support rather than promotion.