SAP Digitalist Magazine


SAP’s vision is simple and inspiring: they help the world run better and improve people’s lives. Their well-curated thought leadership content, targeted at C-level executives, is just as inspiring—but they wanted to elevate it further with powerful branding.


We worked with SAP to create a quarterly magazine, called Digitalist, and a user-friendly interface for their engaging content to live in.

We crafted the Digitalist brand to be modern and provocative, just like the stories found inside. Our design work is straightforward enough for easy scalability, making the experience across mobile app to website feel frictionless.

Since the beginning of the project, we’ve wireframed and launched the mobile app and migrated all content onto the website with custom-made landing pages. We’ve continued our partnership with SAP to design and produce every issue of the magazine to date.