A new paradigm of political reform is taking root in the US. It is evolving outside the traditional political system and is moving beyond typical advocacy, fundraising and electoral techniques. This change is being led by a new class of “impact investor” that is committed to creating measurable results across a wide range of issues. Today’s impact investors have very low visibility into the right opportunities to tap into these innovations. FPPCO gives impact investors the intelligence they need to maximize returns on their reform investments. Clarke partnered with FPPCO and Imaginary Friend to create a subtle but authoritative identity for the organization. We designed the logo and visual language as well as the v1 web experience.